Developing minority partnerships by way of franchising can help develop your company, according to Henryk Strzeletz of Wheels America Advertising.
Strzeletz, born in Poland and a 30-year resident of Germany prior to moving to the U.S., searches out viable markets and recruits prospective organization folks from all walks of life who are interested in growing with his mobile marketing enterprise, which he established in 1995.
Philip Mereday, chief executive officer of WAA, shares Strzeletz's vision. Mereday, an African-American with a combined business knowledge that spans over 30 years, sees franchising as a way to open doors to a multinational operate force, providing very easy access to government applications such as the Minority Business enterprise Improvement Agency and others. In the finish, this greatly positive aspects Strzeletz's small business - assisting WAA turn a substantial profit and keeping the business competitive.
"The challenge for plenty of minorities is that they don't have the resources to take advantage of government programs," stated Mereday. "They don't know that you can bid for contracts with the Department of Commerce or get a grant from the Little Enterprise Administration."
To get its franchises rolling, WAA is functioning on team-developing - giving seminars and workshops to these interested in opening franchises.
"We're trying to construct a foundation, a bulwark for organization people looking for a viable investment in an currently verified growth industry. Possibly they are constructing up their portfolio or searching to strengthen their future," stated Mereday, who has been an investment banker and writer and has worked overseas in the United Kingdom. "The major advantage of franchising is individual satisfaction from growth." digital billboard advertising
Accomplishment is crowning WAA's efforts. A minority business partnership in Detroit has grown from 1 mobile billboard advertising automobile to six, which operate daily. A predominately Latino franchise in Miami has been functioning with clientele ranging from Western Union to Spanish-language auction web-site DeRemate.com.
With far more than 30 U.S. locations, such as Los Angeles and Las Vegas, minority-owned franchises have helped to make WAA a main player in mobile media, with Fortune 500 clients which includes Toshiba, Fox Sports and Einstein Bros Bagels.